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Method
About
I build the bridge between logic and pixels


Victoria Karpinska. UX/UI & Technical Product Designer specializing in B2B, SaaS and Design-to-Code workflows.
My projects
B2B
PRODUCT
UX/UI Design & Branding
ECOSYSTEM

Overview
Execution of the end-to-end design strategy for a production-ready B2B platform. The project involved establishing a complete visual identity and architecting a high-conversion funnel, transitioning from service discovery to an interactive "IT Health Check" quiz and lead generation.
100%
Production Ready
+15%
Dev Velocity
-40%
Discovery Time
See Project →
data
complex
UX/UI Design & Strategy
INterface

Overview
Development of a complex, data-heavy interface for a football score prediction engine. Built during an intensive tenure at Live Score API, the platform serves both B2B enterprise clients and individual power users, requiring a delicate balance between deep statistical granularity and high-speed usability.
B2B / B2C
Scalable Interface
100%
Asset Delivery
ZERO
Delay Handoffs
See Project →
global
EVENT
UX/UI Design & Strategy
ECOSYSTEM

Overview
Architecture of a centralized global discovery platform for the international capoeira community. The project focused on consolidating fragmented event data into an intuitive, scalable interface designed to support both local practitioners and international travelers.
ZERO
Sign-Up Friction
100%
Accessibility
multi
Region Scalability
See Project →
Stages 01 – 03
Information Discovery
I use my background in journalism to dig into user psychology and business KPIs, ensuring the 'Why' is solid before a single pixel is moved.
Logical Architecture
B2B and SaaS products live or die by their logic. I build wireframes that prioritize Information Architecture (IA) over vanity.
Technical Prototyping
I design with code-logic. My prototypes translate seamlessly to the browser because I understand the constraints of the modern web.
Stages 04 – 06
AI-Native Workflow
I leverage AI (GPT-4, Gemini, Cursor) to automate the manual grunt work, allowing me to deliver high-fidelity interaction design at 2x speed.
The Handoff & QA
I stay with the engineering team through the final build. My goal is 100% pixel-perfect implementation and zero-delay handoffs.
Joking, no stage six



FOCUS
Systems-Thinking for B2B & SaaS
I turn complex business requirements into production-ready interfaces. My work focuses on Information Architecture (IA) and Design Systems that ensure 100% consistency across high-stakes platforms.
PRACTICE
Investigative Design Logic
I combine investigative research with engineering logic. This means every design is rooted in a solid information hierarchy and built to be developer-friendly.
tools
AI-Native & Engineering-Ready
Design: Figma, Adobe Creative Suite, Rive, Hotjar.
Technical: HTML5, CSS3/Sass, JavaScript (ES6+), Webflow, Git.
AI-Native: Cursor, GPT-4, Claude, Midjourney, Gemini.
Ready to ship something better?


I build the bridge between logic and pixels
Victoria Karpinska. UX/UI & Technical Product Designer specializing in B2B, SaaS and Design-to-Code workflows.
My projects
B2B
PRODUCT
UX/UI Design & Branding
ECOSYSTEM

Overview
Execution of the end-to-end design strategy for a production-ready B2B platform. The project involved establishing a complete visual identity and architecting a high-conversion funnel, transitioning from service discovery to an interactive "IT Health Check" quiz and lead generation.
+15%
Dev Velocity
-40%
Discovery Time
100%
Production Ready
See Project →
data
complex
UX/UI Design & Product Strategy
INterface

Overview
Development of a complex, data-heavy interface for a football score prediction engine. Built during an intensive tenure at Live Score API, the platform serves both B2B enterprise clients and individual power users, requiring a delicate balance between deep statistical granularity and high-speed usability.
100%
Asset Delivery
ZERO
Delay Handoffs
B2B / B2C
Scalable Interface
See Project →
global
EVENT
UX/UI Design & Product Strategy
ECOSYSTEM

Overview
Architecture of a centralized global discovery platform for the international capoeira community. The project focused on consolidating fragmented event data into an intuitive, scalable interface designed to support both local practitioners and international travelers.
ZERO
Sign-Up Friction
Multi
Region Scalability
100%
Accessibility
See Project →
Stage 01
Stage 02
Stage 03
Information Discovery
I use my background in journalism to dig into user psychology and business KPIs, ensuring the 'Why' is solid before a single pixel is moved.
Logical Architecture
B2B and SaaS products live or die by their logic. I build wireframes that prioritize Information Architecture (IA) over vanity.
Technical Prototyping
I design with code-logic. My prototypes translate seamlessly to the browser because I understand the constraints of the modern web.
Stage 04
Stage 05
Stage 06
AI-Native Workflow
I leverage AI (GPT-4, Gemini, Cursor) to automate the manual grunt work, allowing me to deliver high-fidelity interaction design at 2x speed.
The Handoff & QA
I stay with the engineering team through the final build. My goal is 100% pixel-perfect implementation and zero-delay handoffs.
Joking, no stage six


about me
My approach is rooted in Engineering Logic. Because I understand the mechanics of HTML/CSS and JavaScript, I design interfaces that are inherently buildable, reducing friction between the design and dev teams. The helps me hand off production-ready systems.

FOCUS
Systems-Thinking for B2B & SaaS
I turn complex business requirements into production-ready interfaces. My work focuses on Information Architecture (IA) and Design Systems that ensure 100% consistency across high-stakes platforms.
PRACTICE
Investigative Design Logic
I combine investigative research with engineering logic. This means every design is rooted in a solid information hierarchy and built to be developer-friendly.
tools
AI-Native & Engineering-Ready
Design: Figma, Adobe Creative Suite, Rive, Hotjar.
Technical: HTML5, CSS3/Sass, JavaScript (ES6+), Webflow, Git.
AI-Native: Cursor, GPT-4, Claude, Midjourney, Gemini.
Ready to ship something better?